promoting vaccine confidence in underserved communities through trusted messengers


Throughout the COVID-19 pandemic, the Center for Global Health Innovation (CGHI) has spearheaded community-driven efforts to combat misinformation and mistrust and provide actionable guidance in the neighborhoods and communities that need it most. Through a grant from the Health Resources and Services Administration (HRSA), as part of the American Rescue Plan Act (ARPA), the Center is now building on this outreach work by implementing its Vaccine Access and Training (VAT) program across seven states.


The primary goal of the VAT program is to work with under-vaccinated, underserved communities to promote confidence in the COVID-19 vaccine and increase COVID-19 vaccination rates. To achieve this goal, CGHI has leveraged its partner network and collaborative strategies to bring together an ecosystem of community health workers (CHWs), local clinics, health professionals, community-based organizations, public health experts and corporate partners in communities across Alabama, Arizona, Florida, Georgia, Kentucky, Michigan, and Texas.


The outreach model is based on CGHI’s health equity principles and centered on the community health worker. CGHI surrounds the community health worker with a support system that includes training, access to health resources and partnerships with local health providers. 


To find out more contact us at


Lets Talk COVID Vaccines

Addressing vaccine hesitancy through personal stories

Vaccine Education Resources

Up-to-date relevant resources to assist public health workers, healthcare professionals, and community health workers in improving COVID-19 vaccination rates.

Social Media Toolkit - English

This social media toolkit aims to equip CHWs with culturally appropriate social media strategies to address low COVID-19 vaccination rates in their community.

Social Media Toolkit - Espanol

Este conjunto de herramientas para redes sociales tiene como objetivo equipar a los trabajadores comunitarios de la salud con estrategias, culturalmente apropiadas, para abordar las bajas tasas de vacunación contra el COVID-19 en sus comunidades.


VAT project partners include Urban Strategies, Johns Hopkins University, Emory University, the Detroit Association of Black Organizations, Georgia College Rural Studies Institute, Association of Immunization Managers, Pima County Health Department, Lukan Group, Microsoft, Walmart, Sharecare, Wellstar Health System, and National Association of County and City Health Officials.