COVID Vaccine Information
Equity and Demand Creation

Ensuring equitable access and use of COVID-19 vaccines.

The CDC-funded COVID Vaccines Information Equity and Demand creation (COVIED) program, focuses on evidence-based messaging to increase vaccination, especially among minority and hard-to-reach populations.

Covid Vaccines | LetsTalkCOVIDVaccines

JHBSPH LRiley 2 Vaccine Benefits for Adults

JHBSPH LRiley 3 COVID Causes Other Problems

JHBSPH LRiley 8 Vaccine Development Speed

JHBSPH LRiley 10 The Infertility Myth

BLK+Cross Social Media Examples

Example social media posts connected to BLK+Cross’ counternarratives that messengers/ advocates can personalize and use.

BLK+Cross Social Media Templates

These social media templates provide a visual template for inserting messages based on BLK+Cross’ 7 counter narratives.

BLK+Cross COVID Vaccine Master Hesitancy Grid

This grid highlights barriers/beliefs driving vaccine hesitancy, the vaccine hesitancy narratives to which they are connected, and general BIPOC messages that address each hesitancy.

BLK+Cross At-Risk, At-Work Audience Segment Report

This BLK+Cross Audience Report for At-Risk, At-Work adults will help those looking to communicate with people in this audience segment better understand the segment and strategies for reaching them.

BLK+Cross COVID Vaccine Master Messaging Grid

This grid provides counter-narrative messaging to dominant vaccine hesitancy narratives.

BLK+Cross Alive & In Color COVIED Project Library

This dynamic page features resources and materials for advocates looking to reach BIPOC audiences with information combatting vaccine hesitancy narratives. The materials, which were produced as part of the COVIED project, are available without registering for the site.

BLK+Cross Gatekeeping Women & Moms Audience Segment Report

This BLK+Cross Audience Report for Gatekeeping Women & Moms will help those looking to communicate with people in this audience segment better understand the segment and strategies for reaching them.

BLK+Cross Youth & Young Adults Audience Segment Report

This BLK+Cross Audience Report for Youth & Young Adults will help those looking to communicate with people in this audience segment better understand the segment and strategies for reaching them.

BLK+Cross COVID Vax Hesitancy Narratives

This one-page key flags the 10 dominant vaccine hesitancy narratives for COVID-19 as identified by BLK+Cross.

BLK+Cross Peer Ambassador Counternarrative Approach & Keys

This toolkit, intended for African-American and Hispanic peer ambassadors looking to reach their fellow community members, explains the counter-narrative approach that BLK+Cross takes in creating messaging strategies to combat COVID-19 vaccine hesitancy and provides messaging keys to guide content strategy, which matches back to BLK+Cross’ counternarratives.

BLK+Cross Trusted Messenger Counternarrative Approach & Keys

This toolkit, intended for trusted messengers aiming messaging at African-American and Hispanic at risk-communities, explains the counter-narrative approach that BLK+Cross takes in creating messaging strategies to combat COVID-19 vaccine hesitancy and provides messaging keys to guide content strategy, which matches back to BLK+Cross’ counternarratives.

So, you did your own COVID research. But did you pop the filter bubble?

When it comes to COVID-19, a lot of us keep hearing “Don't be sheeple, people! Do your own research!”. But we're living in the midst of an “infodemic” where we are exposed to a variety of complex, sometimes contradicting information. Yes, science evolves as we learn more about this novel virus, but there is also, significant misinformation and disinformation in the mix. “Doing your own research” requires ensuring social media algorithms don't have you trapped in your own “filter bubble” and you’re properly evaluating the sources providing information. #PopTheFilterBubble #FreeUpFromTheFilter #CombatMisinfo

ABOUT THE COVIED PARTNERS

COVIED partners included GHC3- a Division of CGHI, Human Engagement Learning Platform Team at Rollins School of Public Health- Emory University, The Institute for Vaccine Safety – Johns Hopkins University, Prevention Research Center – Morehouse School of Medicine, the Georgia College Rural Studies Institute, the National Association of Community Health Centers (NACHC), and National Association of County and City Health Officials (NACCHO), the RIWI Corp and The Blk+Cross.

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