COVID Vaccine Information
Equity and Demand Creation

Ensuring equitable access and use of COVID-19 vaccines.

The CDC-funded COVID Vaccines Information Equity and Demand creation (COVIED) program, focuses on evidence-based messaging to increase vaccination, especially among minority and hard-to-reach populations.

Covid Vaccines | LetsTalkCOVIDVaccines

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BLK+Cross Social Media Examples

Example social media posts connected to BLK+Cross’s counternarratives that messengers/ advocates can personalize and use.

BLK+Cross Social Media Templates

These social media templates provide a visual template for inserting messages based on BLK+Cross’s seven counter narratives.

BLK+Cross COVID-19 Vaccine Master Hesitancy Grid

This grid highlights barriers/beliefs driving vaccine hesitancy, the vaccine hesitancy narratives to which they are connected, and general BIPOC messages that address each hesitancy.

BLK+Cross At-Risk, At-Work Audience Segment Report

This BLK+Cross Audience Report for At-Risk, At-Work adults will help those looking to communicate with people in this audience segment better understand the segment and strategies for reaching them.

BLK+Cross COVID-19 Vaccine Master Messaging Grid

This grid provides counter-narrative messaging with facts and resources to address dominant vaccine hesitancy narratives.

BLK+Cross Alive & In Color COVIED Project Library

This web page features materials and resources for combatting vaccine hesitancy narratives. These materials were developed by the COVIED project.

BLK+Cross Women & Moms Audience Segment Report

This report will help advocates understand the attitudes of women and mothers and assist in developing communication strategies for outreach.

BLK+Cross Youth & Young Adults Audience Segment Report

This report will help advocates understand the attitudes of youth and young adults and assist in developing communication strategies for outreach.

BLK+Cross COVID-19 Vaccine Hesitancy Narratives

This simple one-pager highlights the top 10 COVID-19 vaccine hesitancy narratives dominant in African American and Hispanic audiences.

BLK+Cross Peer Ambassador Counternarrative Approach

This toolkit, intended for African American and Hispanic peer ambassadors, explains BLK+Cross’s counternarrative approach to creating messaging strategies that combat COVID-19 vaccine hesitancy.

BLK+Cross Trusted Messenger Counternarrative Approach

This toolkit, intended for trusted messengers engaging African American and Hispanic communities, explains BLK+Cross’s counternarrative approach to creating messaging strategies that combat COVID-19 vaccine hesitancy.

ABOUT THE COVIED PARTNERS

COVIED partners included GHC3- a Division of CGHI, Human Engagement Learning Platform Team at Rollins School of Public Health- Emory University, The Institute for Vaccine Safety – Johns Hopkins University, Prevention Research Center – Morehouse School of Medicine, the Georgia College Rural Studies Institute, the National Association of Community Health Centers (NACHC), and National Association of County and City Health Officials (NACCHO), the RIWI Corp and The Blk+Cross.

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